Adfest 2018 to be held from March 21-24 at Pattaya

The theme for this edition of the event is 'Transform', championing how creativity can help businesses connect, succeed and remain relevant in the fast-changing digital economy.

Adfest has announced its dates and theme for next year's festival of creative ideas. The four-day festival will be held in its spiritual home at Peach Royal Cliff Resort, Pattaya from March 21-24, 2018.

The theme chosen for the event is 'Transform', championing how creativity can help businesses connect, succeed and remain relevant in the fast-changing digital economy.

Speaking about the event Jimmy Lam, president of Adfest, "Adfest has always put creativity first, celebrating the wonderful impact when inspiration combines with local culture and diversity. It looks through the different lenses of craft and creativity, providing the tools and stimulus for the next generation."

Vinit Suraphongchai, chairman of Adfest, adds, "Adfest was created and is run by industry people for industry people across Asia Pacific and the Middle East. It is our way of giving back and has been an integral part of the region’s creative community for more than twenty years."

ADFEST has a clear role to provide an independent forum and opportunity for people to reconnect, exchange ideas and learn.

Tim Lindsay, CEO of D&AD, says in an official statement, "Adfest and D&AD have collaborated with each other for a number of years. We believe that award shows challenge and stimulate the industry to do better. They set a bar and a standard. They reward and motivate creative people. They encourage new talent to join our industry and help that talent prosper. They train and nurture our practitioners. They encourage innovation, experimentation and risk taking. They are woven into the fabric of our industry and deliver enormous value."