Adar Poonawala appoints Dharma 2.0 for Clean City campaign

The ad production company will soon release ads featuring Bollywood actors Varun Dhawan and Alia Bhatt.

In a recent announcement, Dharma 2.0, the ad production company from the stable of Dharma Productions, has bagged the account of Adar Poonawala Clean City campaign. The production house, which has worked with the company on a project basis, has made two campaigns in the past.

Dharma 2.0 will soon release two ads featuring Bollywood actors Varun Dhawan and Alia Bhatt.

Commenting on the new association, Adar Poonawala, owner and CEO of Serum Institute of India, says in a press release, “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”

Punit Malhotra, head, Dharma 2.0, says in a press release, “We are glad to partner with Adar Poonawala for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”