Lowe Lintas bags creative mandate for Scotch-Brite and Scotchgard

Scotch-Brite, a scrubbing brand and Scotchgard, a stain removal and fabric protection brand belong to 3M India.

In a recent announcement, 3M India, a technology company, has appointed Lowe Lintas to handle creative duties for two brands, Scotch-Brite, a scrubbing brand and Scotchgard, a stain removal and fabric protection brand.

The account which won post a multi-agency pitch, will be handled out of agency's Bengaluru office.

Speaking on the new account win, Hari Krishnan, president, Lowe Lintas (South), says in a press release, "It's a great honour to be partnering a reputed global brand like Scotch-Brite from 3M. The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with the Lowe Lintas brand of populist creativity."

Raj Gupta, CEO, Lowe Lintas, says in a press release, "Our experience with building brands and creating effectiveness is well known, particularly in the FMCG category. It's not every day that an agency gets to partner a brand with such a global reputation and footprint. I would like to thank the team at 3M India for having chosen us."

Commenting on the appointment of Lowe Lintas, Sanjit Satapathy, country business leader, consumer business group, 3M India, says in a press release, “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. Scotch-Brite brand backed up by 3M's core strength in innovation and technology has a range of products to address these needs. Globally within the 3M portfolio, India is a key growth market and we have definite plans to drive accelerated growth in the coming years. Keeping that in mind, we decided to partner with Lowe Lintas. With their strengths in strategic thinking and creative execution, Lowe Lintas will help us execute our growth plans for India market"

The incumbent agency for 3M India was Grey Worldwide, Bengaluru.