Smartron appoints BBH as creative agency

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

In a recent announcement, BBH has bagged creative duties of Smartron, an original equipment manufacturer (OEM) brand, post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

Commenting on the association, Amit Boni, vice president - sales and marketing, Smartron, says in a press release, “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together”

Shreekant Srinivasan, general manager – BBH Delhi, says in a press release, “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

Ankit Singh, strategy director – BBH Delhi, says in a press release, “Internet of things is going to be the future of technology. It's heartening that an Indian brand Smartron is leading the way at the global level. Communication will play a crucial role in making people adopt the IOT way of living & we are excited to embark on this journey with Smartron.”

Vasudha Misra, executive creative director – BBH Delhi, says in a press release, “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”