Ankush Sohoni joins Baaash Digital as Chief Operating Officer

Sohoni will lead business development and brand strategy at the agency.

In a recent announcement, Baaash Digital, from the stable of Creativeland Asia Group, has appointed Ankush Sohoni as chief operating officer. Sohoni will lead business development and brand strategy at the agency.

Commenting on the appointment, Rana Barua, chief executive officer, Creativeland Asia Group, says in a press release, “Ankush has a proven track record of being an excellent digital and brand strategist. He definitely has the ability to scale the business as well as understand the brand essence, while partnering clients with apt solutions. We are sure that he will be a key member driving the future growth story of Baaash Digital.”

On joining Baaash Digital, Sohoni, says in a press release, “Creativeland Asia’s legacy is a cult in the agency universe, something that really attracted me. I'm excited to take it forward in the form of Baaash and further the legacy in the digital culture and communications space.”

Sohoni has extensive experience across digital communication, brand strategy and editorial. His experience spans verticals ranging from FMCG, Media & Entertainment, Technology and Financial Services. Most recently, he was handling NBA India's digital ecosystem at the 120 Media Collective in the capacity of business director, prior to which he locked and strategically led businesses like Google Apps For Work, Wai Wai Noodles, Hindustan Unilever (Surf Excel, Pond's Men, Knorr) and World Gold Council to name a few.