ADK-Fortune wins creative mandate for Pro-ease and Xpert

The account will be handled out of the agency's Gurgaon office.

In a recent announcement, RSPL Group has appointed ADK-Fortune as creative agency for two of their brands Pro-Ease Sanitary Napkins and XPERT dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency's Gurgaon office.

Commenting on the association, Sanjay Tandon, consumer marketing head, RSPL Group, says in a press release, "We welcome ADK-Fortune on board once again and this time for two of our important brands - Pro-Ease and XPERT Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further."

Commenting on the win, Subroto Pradhan, managing partner, ADK-Fortune, says in a press release, "We are delighted to partner RSPL group on Pro- Ease sanitary pads and XPERT Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for XPERT"