DDB Mudra Group wins creative mandate for Puma

The agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.

In a recent announcement, DDB Mudra Group has won creative mandate for Puma. The agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.

Commenting on the partnership, Abhishek Ganguly, managing director, Puma India, says in a press release, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

The business will be led by Ranji Cherian, president and managing partner, DDB Mudra South and Vishnu Srivatsav, creative head, DDB Mudra South.

Commenting on the win, Cherian, says in a press release “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”