ADK-Fortune to handle Ashok Leyland's creative duties

The account will be managed from the agency's Gurgaon office.

Hinduja Group has appointed ADK-Fortune as their creative agency for Ashok Leyland. The agency will lead the development of all brand campaigns for Ashok Leyland in India. The account will be handled out of the agency's Gurgaon office.

Speaking on the win, Subroto Pradhan, managing partner, ADK-Fortune, says, “It's a privilege to partner an iconic brand such as Ashok Leyland... With new age transport solutions and emphasis on eco-friendly technology, it is poised for greater heights in times to come."

Commenting on the association, Rajesh Mani, Head-Marketing and Corporate Communication, Ashok Leyland, says, “We're delighted to have appointed ADK Fortune as our creative agency. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK Team."