Bauli India appoints Law & Kenneth Saatchi & Saatchi as creative agency

Agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.

In a recent announcement, Bauli India has appointed Law & Kenneth Saatchi & Saatchi as creative agency. The account was won post a multi-agency pitch.

Agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.

Raghav Ravichandar, senior marketing manager, Bauli India, says in a press release, "We are excited to have one of the world's leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy."

Law & Kenneth Saatchi & Saatchi will look to support Bauli in its launch.

Rohit Malkani, executive creative director (National), Law & Kenneth Saatchi & Saatchi, says in a press release, "This was a particularly 'sweet victory' for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it's going to be an exciting ride with a slew of amazing products and a great team to work with."