Pathkind Diagnostics appoints ADK-Fortune Communications as creative agency

The agency's Gurgaon office will handle the account.

Pathkind Diagnostics, a pan-India network of pathologies, announced the appointment of ADK-Fortune Communications as their creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency's Gurgaon office.

Sanjeev VashishtaSanjeev Vashishta, managing director & chief executive officer, PathKind Labs, says in a press release, "We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK's work resonated brilliantly with our thought process. Our motto of alleviating pain from the faces of our customers/patients was captured very nicely by ADK in their theme. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share."

Subroto Pradhan, managing partner, ADK-Fortune Communications adds, "It is an interesting challenge and a great opportunity to build a strong brand in the diagnostics landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma's footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative."