SBI Mutual Funds appoints FCB Ulka as creative agency

The account was won post a multi-agency pitch.

In a recent announcement, SBI Mutual Fund, has appointed FCB Ulka as creative agency. The account will be serviced from FCB Ulka Mumbai. The account was awarded to FCB Ulka following a multi- agency pitch.

Commenting on the win, Nitin Karkare, CEO, FCB Ulka, says in a press release, "We are thrilled to have the iconic and trusted brand- SBI MF on board! SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- ‘a partner for life’ with the ‘never finished’ algorithm."