Network Advertising bags creative duties for Mahindra Lifespace Developers

The account was won post a multi-agency pitch.

In a recent announcement, Network Advertising Group, has bagged the above-the-line creative mandate for Mahindra Lifespace Developers, following a multi-agency pitch. To be serviced out of Network's Mumbai office, the mandate includes all B2C and B2B projects across India by Mahindra Lifespace Developers.

Commenting on the win, Vinod Nair, managing director, Network Advertising Group, says in a press release, “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size."

Commenting on the mandate, Sunil Sharma, vice president - marketing and CRM, Mahindra Lifespaces, says in a press release, “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations. As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency. We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda."