Langoor bags Tata Sky's digital creative duties

The agency will create affinity for the brand on the digital medium with content assets and platforms.

Langoor, a full-service digital-first agency, has won the digital creative mandate for Tata Sky following a multi-agency pitch. Langoor is tasked with creating affinity for the brand on the digital medium with content assets and platforms.

Speaking about the win, Venugopal Ganganna, chief executive officer, Langoor Digital, says in a press statement, "Tata Sky is a great win for us. Not only does it affirm our growing reputation as a digital one stop-shop, it gives us a fantastic opportunity to leverage the huge market leadership that Tata Sky enjoys, to innovate for outstanding customer experiences. While we expect to drive some serious growth in customer adoption and activation for Tata Sky, the biggest opportunity in front of us is to leverage digital and drive growth through keen interpretation of the media and entertainment trends."

Malay Dikshit, chief communication officer at Tata Sky, adds, "We are excited to bring Langoor on board to the roster of really talented crew we work with... We look forward to taking this journey to new heights by leveraging the integrated design capabilities of Langoor.