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AndAnd Brand Partners bags creative duties for Dunkin' Donuts

afaqs! news bureau and afaqs!, New Delhi
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AndAnd Brand Partners bags creative duties for Dunkin' Donuts

The account was won following a multi-agency pitch.

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AndAnd Brand Partners, a full-service agency, has won the creative duties for Dunkin' Donuts. The account was won following a multi-agency pitch.

Speaking about the win, Anand Suspi, co-founder - AndAnd Brand Partners, says, "Dunkin' Donuts is a big, prestigious brand, managed by a passionate and seasoned marketing team. It's always a pleasure to work with professionals who value partnerships and ideas."

According to the press release shared by the company, Dunkin' Donuts was launched in India by Jubilant FoodWorks in 2012. The brand has expanded across India since then and currently operates 55 stores (as of July 17, 2017) in 15 cities.

Commenting on the development, Tarun Bhasin, president and chief business officer at Dunkin' Donuts India, says, "We are excited to have AndAnd Brand Partners as our creative partner. Dunkin' Donuts is at a stage where we are developing and expanding the market. We are also looking for a fresh stream of thoughts in order to align our marketing communication. In line with this, we found AndAnd's strategy and approach absolutely in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication."

advertising Dunkin Donuts Jubilant Foodworks Anand Suspi AndAnd Brand Partners Tarun Bhasin
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