Wieden+Kennedy to manage creative duties for Dalmia Cement

The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.

Wieden+Kennedy (W+K) Delhi has won the creative mandate for Dalmia Cement, a leading Indian cement manufacturer, following a multi-agency pitch. The agency will work on the strategic planning and creative duties of the brand as a part of the mandate.

Speaking about the win, Sidharth Loyal, MD, Wieden+Kennedy, says in a press statement, "The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it's a territory that we haven't yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months."

BK Singh, head corporate brands and marketing, Dalmia Bharat, adds, "Cement as a product isn't something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey."

The Dalmia Bharat Group has been in the cement manufacturing business since 1939. The company's current focus is on making an omni-present commodity such as cement appealing and more relatable to customers.