Aditya Birla Health Insurance awards SEO duties to Performics.Convonix

The agency's mandate will be to enhance brand visibility, website traffic and increase ROI significantly through SEO.

In a recent announcement, Aditya Birla Health Insurance has awarded its search engine optimisation (SEO) duties to Performics.Convonix a digital agency from the stable of Starcom India.

Sarfaraz Khimani, Co-CEO, Performics.Convonix, says in a press release, "This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on search for Aditya Birla Health Insurance. An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives."