Cheil India wins digital mandate for Signutra and Groviva

The account was won post a multi-agency pitch.

In a recent announcement, Cheil India has won digital mandate for two brands, Signutra and Groviva.

While Groviva was launched by Modi-Mundipharma earlier, the company has now partnered with Signutra, a USA based Health and Nutrition company to launch range of products in the field of medical nutrition.

Deepak Bhandari, director sales and marketing, Modi-Mundipharma (health and nutrition division) says in a press release, "Signutra's innovative and customized approach pushes boundaries, not just in our offerings but also how we communicate and connect. In exploring new and effective ways of reaching out to our audience, it was imperative for us to collaborate with an agency who understands the landscape and environment we operate in. We are excited to partner with Cheil, as it comes with fresh and progressive approach, which will help us in developing interesting digital ideas and campaigns to engage with our audience."

Sanjeev Jasani, head - digital, Cheil India, says in a press release, "The Health and Nutrition industry is poised at an inflection point with stupendous market potential and overall growth. The changing environment and lifestyles have made Indians understand the benefits of nutraceuticals. Signutra Inc. is a global expert in health and nutrition. We are proud to be partnering with them in their journey to create awareness about growing nutritional needs in India. Our philosophy of technology + creativity will be put to use with some stunning work for Signutra. Look forward."