Bang in the Middle bags DLF Place Saket biz

The agency will handle strategic and mainline communication duties.

Bang in the Middle has been awarded strategic and mainline communication duties for DLF Place Saket, a premium lifestyle mall in the heart of South Delhi. The agency has already started work and campaign announcing new initiatives will be out soon.

Speaking about the win, Naresh Gupta, managing partner and CSO, Bang in the Middle, says, "As an agency we have a very good understanding of fashion and lifestyle segments. DLF Place Saket is a place where patrons come to shop for the latest trends, and enjoy the latest in food and entertainment. Our task will be keep the brand desirable."