BMW Motorrad appoints DigitalF5 as digital agency

The agency will manage creative, internet, social content and digital media buying for the brand.

In a recent announcement, BMW Motorrad has appointed DigitalF5 as digital agency. The agency will manage creative, internet, social content and digital media buying for the brand. The account will be serviced from agency's Delhi office.

Vikram Pawah, president, BMW Group India, says in a press release, "The entire BMW brand is emotionally charged by the flair of BMW Motorrad. Today, BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see tremendous potential in this country and we are pleased to work with DigitalF5 to build unique brand identity with creative initiatives and innovative ideas."

Barin Mukherjee, co-founder and CEO, DigitalF5, says in a press release, "The DigitalF5 team is delighted to have been appointed following, what is probably, the most prestigious pitch of the year for us. We are incredibly excited and look forward to work on new opportunities with BMW Motorrad in India and trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto 'Make Life a Ride'."