Option Designs wins creative duties of WhizJuniors

The agency will plan brand strategy and marketing communication for the brand.

In a recent announcement, Option Designs, has won creative mandate of WhizJuniors, an online technology learning platform for students. The agency will plan brand strategy and marketing communication for the brand. The account would be handled out of the agency's Mumbai office.

WhizJuniors is an online technology learning platform for students exclusively designed to empower, inspire and educate them in a most productive and creative technology courses.

On winning the account, Japneet Singh, MD and CCO, Option Designs, says in a press release, "We are more than thrilled to take this challenge on. India's online education market size is expected to grow exponentially and with the largest K-12 school system in the world, online education has a bright future in India. Through our strategic advertising campaigns and our meticulously curated content, we hope to create an edutech platform which will provide access to a world-class learning experience."

Mahendra Bheda, business head, Option Designs Mumbai, says in a press release, "It is an honour to work on WhizJunior. We as an agency are excited with an opportunity as it has a lot of scope in terms of creativity, communication. It will be quite interesting to work in this industry as there is a lot that has not been covered yet by the advertisers. Through our strategic advertising campaigns, we will try to bring out some clutter-breaking ideas in this segment."

Vidushi Daga, chief executive officer, WhizJuniors, says in a press release, "We are excited about this partnership and look forward to working with Option Designs. With the agency's help, we not only seek to build a distinct positioning for WhizJuniors but also bring-to-life key facets of our product and content proposition and be most preferred brand in the category."

Sudarshan Daga, director, WhizJuniors, says in a press release, "Our vision is to transform India digitally by productively empowering the children by providing effective tech training. We hope our partnership with Option Designs will help Whizjuniors emerge as a strong brand. It's going to be an exciting partnership as they understanding the long-term vision for the brand."