Mullen Lintas to handle creative duties for Motilal Oswal Financial Services

The win followed a multi-agency pitch.

The Indian financial services company, Motilal Oswal Financial Services, has appointed Mullen Lintas Mumbai as its creative agency. The agency was selected after a multi-agency pitch.

Apart from delivering solutions on conventional mediums like TV, print, radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social spaces as part of the mandate.

Speaking of the win, Amer Jaleel, chairman and chief creative officer, Mullen Lintas says in a press note, "Motilal Oswal is a large enterprise that's founded on strong principles and the simplicity with which they approach financial services is quite impressive. When we met the people behind this inspiring organisation, we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed. Their reaction and response pretty much sum up our campaign premise. You'll soon get to see some really clutter breaking work."

Launched about a year-and-a-half ago in India, Mullen Lintas marks its foray into the financial services sector with this win.

Virat Tandon, chief executive officer, Mullen Lintas adds, "Everyone knows that Motilal Oswal is the best at what it does - making money for its clients. But, what we also realised in the process of the pitch was that they are also very good at understanding and buying good creative work. Their brief was very clear and I guess we gave them an idea that they believe will make money for them. We are very excited on winning this mandate."

Speaking on the appointment, Ramnik Chhabra, marketing director, Motilal Oswal says, "Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. These are important parameters while communicating in a category with low penetration and awareness."

Motilal Oswal Financial Services started as a sub-broker in 1987. Over the past three decades, the company has diversified into retail broking and distribution, asset management, institutional broking, private equity, private wealth management, housing finance (AHFCL) and investment banking. As per the press note, the group's network is spread over 600 cities and towns, comprising 2200+ business locations with over 8,50,000 registered customers.