Milestone Dentsu bags creative mandate for Panasonic India's durable goods

Milestone Dentsu is the new creative arm of Milestone Brandcom which is part of the Dentsu Aegis Network.

Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India's Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch.

Speaking on the win, Nabendu Bhattacharyya, chief executive officer and managing director, Milestone Brandcom says in a press note, "We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu."

The business will be handled at Milestone's Delhi branch with Ujjwal Anand, country head and Mayank Khattar, national creative director as the brand custodian.

Anand and Khattar jointly say in a press note, "We, as a unit, believe in Cutting edge idea centric solutions to the business need. Our win goes out to prove just that. We are excited to win this business and are all set to do some path breaking work, meeting Panasonic's business expectations in the coming year."

Speaking on the new association, Sarthak Seth, head-brand and marketing communications, Panasonic India says, "We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way."