DDB Mudra to work with Gujarat FortuneGiants

The agency will be in charge of the brand identity of Adani Wilmar's newly created PKL team.

In a recent announcement, DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar's newly created Gujarat FortuneGiants for the season 5 of the Vivo Pro Kabaddi league.

As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team's brand identity, brand strategy and marketing solutions; 22feet Tribal Worldwide will be managing the digital marketing mandate for the franchise and DDB MudraMax will be responsible for the on-ground promotions, venue management and logistics management of the team.

Angshu Mallick, chief operating officer, Adani Wilmar, says in a press release, "Our corporate office works with the Ahmedabad office of DDB Mudra Group for all marketing communication requirements. For something that we are foraying into for the first time, the group's single window integrated service offering made our decision to partner with them an easy one. It is going to be an interesting journey ahead and while we look to have a winning team on the field of play, we aim to build one with the DDB Mudra Group off the field of play as well."

Rajiv Sabnis, executive director, DDB Mudra Group and managing partner, DDB Mudra West, says in a press release, "We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group's foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a 'war Room' in our Ahmedabad office that has been created for the Gujarat FortuneGiants. We are also looking at marketing the kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead."