Creativeland Asia appoints Manas Lahiri to lead Delhi-NCR region

In his last assignment, Lahiri was heading Contract Advertising India, Bangalore as senior vice-president and general manager.

Creativeland Asia has appointed Manas Lahiri to lead Delhi-NCR region. According to the press release shared by the agency, Lahiri will be responsible for driving the Creativeland Culture, new business and managing overall operations of the Delhi branch.

Commenting on the appointment, Srijib Mallik, board member and chief operating officer, Creativeland Asia, who has recently taken on the role of leading Ventureland Asia - the investment company started by Sajan Raj Kurup - says, "Led by a passion for creative solutions, he (Lahiri) comes with well-rounded experience in sales and marketing, brand management, and advertising. With this combination, he will accelerate our growth in the Delhi-NCR region while upkeeping the sanctity of the Creativeland Culture."

With a total experience of over 15 years in the industry, Lahiri has worked with a number of brands such as Samsung, Motorola, General Motors, Amazon, Lenovo and Dabur. He has also worked with various agencies including McCann and Ogilvy & Mather in the past. In his last assignment, he was heading Contract Advertising India, Bangalore as senior vice-president and general manager.

Speaking on his new role Lahiri, says, "Creativeland Asia is a brand and a creative culture that has created remarkable work in the last decade... Delhi-NCR is an exciting market with some amazing brands playing big. Coupled with a great team, Creativeland Asia manages a huge equity here and my job will be to take it to the next level and grow aggressively."

Kurup says, "I am delighted to have (Manas) Lahiri on board. The clincher for him was the fact that he is as passionate about the Creativeland culture as he is about the business of advertising. This strengthens our plans for Delhi-NCR with a new Creative leadership announcement to follow soon."