Deepak Agarwal set to join LinTeractive as executive creative director

He was earlier working with Edelman.

LinTeractive, the digital agency of MullenLowe Lintas Group, today announced the appointment of Deepak Agarwal as executive creative director. Based in Mumbai, Deepak will take charge of the creative function at the agency.

Speaking about his new role, Agarwal says in a press note, "In the communications domain, platformic ideas led by new-age media will truly help to drive business effectiveness for brands in the future. The challenge, thus, to bring about a digital transformation for traditional brands with a focus on content and consumer engagement, was one of the major factors in me joining LinTeractive."

Vikas Mehta, Group chief marketng officer and president, marketing services, MullenLowe Lintas Group says, "We're seeing a convergence of industries when it comes to the business of a digital agency. As the focus shifts from digital communication to digital transformation, the required mix of creative skills has evolved drastically. Deepak's diverse experience, his passion for ideas and love for technology makes him a hard combination to ignore. I'm delighted to welcome him to the growing LinTeractive family."

Re-launched in mid-2014, LinTeractive operates as a part of marketing services at MullenLowe Lintas Group. With teams in Mumbai, New Delhi (NCR) and Bangalore, the agency has worked with several brands in areas including search, social, display, tech-development of small and large assets and platforms (including e-commerce), performance marketing, several on and offline campaigns and activations.

Sumanta Ganguly, executive vice-president, LinTeractive adds, "Deepak brings a dimension of interaction and engagement-focused creative capability. This transcends disciplines and enables brands to disrupt existing user journeys. At LinTeractive, we obsess over crafting user journey interventions and Deepak's proven track record of crafting multiplatform experiences enables us to offer the entire stack of CX services."

Agarwal brings with him two decades of experience across PR, Advertising, Direct Marketing and Digital. Prior to joining LinTeractive, he worked for the digital team at Edelman where he was responsible for creative output across the agency's accounts in Mumbai, Delhi & Bangalore. Some of the notable brands in his portfolio include Jaguar, Land Rover, HP, GE, AMD, PayPal, Ministry of Power, Microsoft, Future Group, Aditya Birla, Castrol, Turner etc. Deepak has also worked at M&C SAATCHI's direct marketing & digital division, RMG Connect, DDB Mudra and Euro RSCG.