Everest Brand Solutions retains creative mandate of DDFS

DDFS is an Indian duty free retailer operating at New Delhi International Airport.

Everest Brand Solutions has retained the account of Delhi Duty Free Services (DDFS). The agency will handle the creative mandate of DDFS.

Confirming the news, Abhijit Das, head, marketing, DDFS, says in a press note, "Everest is very good in strategy to micro planning each crucial campaign, activation etc across mediums like Digital, Radio, Print, Instore visibility & PR. Their approach to new brand identity creation for DDFS shops was excellent. Look forward to work with great, energetic creative, strategy & service teams.

Manish Thapliyal, branch head, Everest Y&R says, "It is always exciting when the clients appreciate the work and extend the relations further. This shows their faith in our agency. The team is proud and looking forward to do some exciting work."

DDFS is an Indian duty free retailer operating at New Delhi International Airport. DDFS is joint venture of GMR Airports, DIAL & ARI (Dublin).