GKB Opticals assigns creative mandate to Law & Kenneth Saatchi & Saatchi

The win was following a multi-agency pitch.

GKB Opticals has appointed Law & Kenneth Saatchi & Saatchi, Kolkata to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.

Speaking on the win, Devraj Basu, senior vice-president and general manager, Law & Kenneth Saatchi & Saatchi says in a press note, “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation — values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”

Naveen Mishra, vice-president, marketing, GKB Opticals says, “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”

GKB Opticals is headquartered in Kolkata and has stores across India.