Publicis Media, Publicis Communications win Rs.200 crore ZTE Mobile biz

ZTE, a Chinese brand, is set to launch a range of new products in India. Publicis to handle media planning and buying.

Team ZTE, powered by Publicis Media and Publicis Communications has bagged the entire media planning and buying mandate of ZTE Mobile. ZTE plans to launch a whole new range of products in India. The business is in the region of Rs.200 crore.

Mayoori Kango, managing director, Performics.Resultrix, part of Publicis Media India says in a press note, "We are pleased to have won the media planning and buying business of ZTE Mobile in India. ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. We will further fuel their expansion plans, by helping them forge deep connections with consumers, across all the right touch-points and platforms. Our strong play in areas such as technology, data, content, and analytics coupled with powerful tools and rich consumer insights led to us bagging this business."

Sachin Batra, chief marketing officer, ZTE says, "We are excited to have found a strategic partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. Team ZTE impressed us early on with their strong, highly differentiated offering and compelling liveROI proposition. They are focused on the entire customer journey, generating real-time strategies and returns on media and marketing investments. Team ZTE comes with extraordinary analytical and media targeting capabilities. Their passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership."

ZTE Corporation is a Chinese multinational telecommunications equipment and systems company and also a global mobile phone manufacturer. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM).