KEI Industries awards digital mandate to BC Web Wise

The account was won post a multi-agency pitch.

In a recent announcement, digital agency, BC Web Wise, has won the digital marketing duties for wires and cables company, KEI Industries, following a multi-agency pitch. The account will be managed by the agency's Delhi office.

As the agency on record, BC Web Wise will be responsible for end-to-end digital strategy services for KEI. The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management, and media planning.

Anil Gupta, chairman and managing director, KEI Industries, says in a press release, "KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Our requirement for a digital agency was driven by the decision to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. BC Web Wise impressed us with its experienced team and clear strategy to help us meet our business objectives. I look forward to working with them."

Speaking about the win, Chaaya Baradhwaaj, founder and managing director, BC Web Wise, says in a press release, "We are glad to be extending our digital services to KEI. The brand has been synonymous with engineering brilliance and is one of the most flourishing businesses in the power industry. Seeing as the electrical cable category lacks a much needed social media connect with the consumer, we are here to build that bond and create a strong digital base for KEI."

Harshit Agrawal, group account director, BC Web Wise, says in a press release, "KEI is one of the most respected industrial brands in its category and associating with them is certainly a matter of pride for us. Our vision is to make it one of the most talked about brands among end-users i.e. the social media savvy home and office owners of today. We have put in great efforts towards creating effective messaging to bridge the gap and build sustainable digital engagement with the core audience."