Duroflex assigns digital and social media mandate to Isobar India

The agency won the account following a multi-agency pitch.

Dentsu Aegis Network's Isobar India, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is a manufacturer of rubberized coir mattresses.

Speaking on the win, Shamsuddin Jasani, managing director, Isobar India says in a press release, "We've had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting and unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress. The team is looking forward to create amazing work with our newest client on board.''

Mathew Joseph, director, Duroflex adds, "We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers."

As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. The agency will manage the account from its Bengaluru office.The agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums.