Tata Metaliks awards creative mandate to Law & Kenneth Saatchi & Saatchi

The win was a result of a multi-agency pitch...

Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency for Tata Steel's Tata Metaliks, which produces pig iron and ductile iron pipes in India. The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Kolkata office. The agency will be responsible for the integrated communications mandate of the brand.

Commenting on the win, Mr. Devraj Basu, senior vice president & general manager, Law & Kenneth Saatchi & Saatchi, says in a press release, "Proud to be associated with Tata Metaliks. To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership."

Mr. Sanjiv Paul, managing director, Tata Metaliks, says, "Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn't have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level."