BBDO wins Yellow Pencil at D&AD 2017

The agency's Dads #ShareTheLoad campaign for Ariel has pulled in the award.

In the 2017 edition of the D&AD awards, India went on to win a total of 16 Pencils - one Yellow, three Graphite and 12 Wood.

The Yellow Pencil was won by BBDO for Ariel's Dads #ShareTheLoad campaign in the Professional Awards category (Sub-category - Integrated & Collaborative/Earned Media/Large Business - over 500 employees - 2017). The agency also won a Graphite for the same campaign in the Professional Awards category (Sub-category - PR/Integrated Campaign - 2017).

Over the years, India has won 136 Pencils which include two Yellow, 14 Graphite and 120 Wood.

Click here to see the complete list of winners.