TBWA India appoints Abhijit Dube as GM, Mumbai

Dube who had joined the agency four months back, is responsible for driving growth for the agency and its clients.

TBWA India has announced the appointment of Abhijit Dube as general manager, Mumbai. Dube has been with the agency since February and is responsible for driving growth for the agency and its clients.

Govind Pandey, chief executive officer, TBWA India, says in a press release, "Abhijit’s appointment is key to TBWA Mumbai operations, which shifts to a more focused, less traditional, digital first model. His appointment adds further depth to a strong team of extremely talented individuals who are agents for change and will lead our agency to success using Disruption Live."

Pandey adds, "We welcome Abhijit to the collective and know he’ll play an instrumental role in our growth while facilitating the Disruption offering to our clients."

Dube has more than 15 years of experience in the advertising and digital space, having worked in some of India’s most reputable networks. Most recently Dube was senior vice president at Lowe Lintas and Partners where he was responsible for managing the global portfolio of Lifebuoy Soap, where he lead the global roll out for the brand’s most recognised communications. Dube also lead Saffola, Pepsi, Horlicks, Nourischo and MTS.

Click here to see his LinkedIn profile: Abhijit Dube