Sony India appoints McCann World Group as its creative agency

The contract has been signed for a period of two years.

Sony India has today announced the appointment of McCann World Group as its new creative agency in India. McCann will be responsible for planning and executing 360-degree creative branding mandate for the overall brand. The contract signed for a period of two years will involve the agency performing all creative duties from making a TVC to branding at retail.

"Our decision to appoint McCann World Group follows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario," saysYuichi Hasegawa, head of marketing communication and retail, Sony India. He further adds, "The evaluation criterion ranging from creative inputs to execution ideas enabled us to take the final decision on the choice of agency. We look forward to working with McCann, an agency which understands the Sony as a premium brand and which has developed a reputation for creating powerful advertising that engages consumers. We believe McCann can help us take the leap in our creative strategy."

Prasoon Joshi, CEO and chief creative officer, McCann World Group comments, "Pitching for Sony was a brilliant experience.There was clarity in theCompany's vision and deliverables right from the beginning and am happy that we at McCann could put our expertise and talent together to win their trust.We are looking forward to doing some meaningful work together."

Sony India is a consumer electronics brand that has its footprint across all major towns and cities in the country through a distribution network comprising of over 12,000 dealers and distributors, more than 250 exclusive Sony outlets and 26 branch locations. It also has a service presence across the country with 349 service outlets.