Gulshan Singh joins FCB Interface as Executive Planning Director

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

In a recent development, FCB Interface has announced the appointment of Gulshan Singh as executive planning director. Singh will be based out of Mumbai and will be responsible for upping the planning ante at the agency.

In his career spanning 15 years, he has worked across research, consulting and account planning at companies' like TNS Middle East and Africa, DHL Europe, Lowe Lintas and JWT.

He has won multiple Effies and worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico and many more. Most recently he has been in senior planning roles in Lowe Lintas in Bangalore and JWT and Publicis in Delhi.

Commenting on the appointment, Joe Thaliath, chief executive officer, FCB Interface, says in a press release, "Gulshan's acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it."

Speaking on his new role, Singh, says in a press release, "To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigor. And more importantly, in using this thinking as the bedrock of developing the creative product - all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate."

An MBA from HEC Paris, Gulshan's interests include behavioral economics, military history and gaming.

Click here to see his LinkedIn profile: https://www.linkedin.com/in/gulshan-singh-a362675/