"Facebook Creative Shop is not a creative agency": Juhi Kalia

At Goafest 2017, the head of Facebook Creative Shop India and global accounts APAC addressed ad-land.

In a session on the final day of Goafest 2017, Juhi Kalia, head of Facebook Creative Shop India and global accounts APAC, spoke about Facebook Creative Shop and how it works with different agencies.

Kalia said, "Facebook Creative Shop is not a creative agency. We only provide a platform. We work with many creative agencies like Publicis and Ogilvy India. We work with Ogilvy India for Vodafone. What this does is that together we come up with good ideas for brands."

In her session, Kalia pointed out that the average attention span of humans is only eight seconds and hence content makers are struggling to catch attention.

Talking about how content makers can grab people's attention on social media platforms, she said, "There is so much content available to the people. The content maker has to come up with effective communication to grab the attention of the people."

Speaking about the moving ads and good creatives, Kalia said, "Moving ads on social media platforms like Facebook and Instagram are the new age print ads. It catches the attention of the people and looks beautiful. A great creative is a great creative and will across all platforms."