Goafest 2017: Open Strategy & Design wins 4 Golds on day 3

Overall, that is across all three days of the festival, Taproot Dentsu won maximum Golds (9).

On April 8, the last lot of Creative Abby Awards was announced. But first, a quick look at the overall Creative Abby Metal Score.

Quick Round Up: In all, 421 metals were given away this year. These include 57 Gold awards, 158 Silver awards and 206 Bronze awards.

The categories in which maximum Golds were given are: Design (6) and Public Relations (4). 3 Gold Abbies were given away in the Film Craft categories followed by the Mobile Abby, Ambient and Integrated categories with 2 Golds each. One Gold award each was given away in the Film Single, Young Abby and Gender Sensitive categories.

Overall, maximum number of metals were given away in the Out of Home category (60), followed by Design (46) and Print Single (42).

In the Creative Abby Tally List, the top three organisations of 2017 are: Taproot Dentsu (9 Golds), JWT India (6 Golds) and Open Strategy & Design (4 Golds).

AdFactors PR, Dentsu Webchutney, Famous Innovations and Star India won 3 Golds each. Dainik Bhaskar Group, Jagran Prakashan, Maxus and Viral Pandya won 2 Golds each. Absolute Productions Breathless Films, Chitralekha Group, Colors OAP, Early Man Film, FCB Interface (Mumbai), Isobar India, Kinetic India, Mathrubhumi Printing & Publishing, Medulla Communications, Mindshare, R K Swamy BBDO & HT Media, Setu Advertising and Urban Ladder won a Gold each.

From a number-of-metals standpoint, in the Creative Abby Tally List, the top three organisations of 2017 are: Taproot Dentsu (41), The Social Street (40) and JWT India (36).

Taproot Dentsu's 41 metals include 9 Gold, 20 Silver and 12 Bronze Awards.

The Social Street's 40 metals include 4 Gold, 9 Silver and 27 Bronze Awards.

JWT India's 36 metals include 6 Gold, 14 Silver and 16 Bronze.

Now, a look at the agencies that won Gold awards on April 8, the third and last day of Goafest 2017.

On day three, 20 Gold awards, 61 Silver Awards and 108 Bronze awards were given away.

Day Three Gold Winners include the following organisations: Taproot Dentsu, JWT India, Early Man Film, Absolute Productions, Breathless Films, Open Strategy & Design, Viral Pandya, Famous Innovations, Kinetic India, Star India, Medulla Communications and The Social Street.

There was no Grand Prix award winner this year.

A quick look at the categories and sub-categories these companies won their Gold awards in, and the brands and campaigns they won them for.

Mobile Abby

No. of Golds in this category: 2

1. Taproot Dentsu - Cat 19A d: Mobile/Tablet Site d. Cause related - Airtel - Lifesaving Wallpapers

2. JWT India - Cat 19G: The Thumb-stopper Award - The Hindu - #SpiritOfBengaluru

Film Craft

No. of Golds in this category: 3

1. Early Man Film - Cat 24b: Original Music Score - GODREJ SECURITY SOLUTIONS - CAR

2. Absolute Productions - Cat 24h: Production Design - Havells - Havells Wire

3. Breathless Films - Cat 24i: Casting - Google Search - Google Shayari

Film Single

No. of Golds in this category: 1

1. Taproot Dentsu - Cat 4b: Clothing, Innerwear, Footwear and Accessories - Adidas - Odds by Adidas

Design

No. of Golds in this category: 6

1. Open Strategy & Design - Cat 17a: Corporate / brand identity: a new brand logo, and it's applications or a corporate rebranding scheme, with 3 or more applications including online branding - Toshin Chocolaterie and Patisserie - Masterstroke

2. Open Strategy & Design - Cat 17c: Brochures, Catalogues and Annual Reports - Mumbai Press Club - In The News Today

3. Open Strategy & Design - Cat 17e: Use of Design in posters: film, event, corporate, traditional poster - Imaginarium - Think it. Print it.

4. Open Strategy & Design - Cat 17k: Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 17a to 17j only) e.g. packaging and identity - Toshin Chocolaterie and Patisserie - Masterstroke

5. Viral Pandya - Cat 17d: Use of Design in Direct Mail: invitations, greeting cards, announcements - Osho Industries - Unzip the potential

6. Famous Innovations - Cat 17d: Use of Design in Direct Mail: invitations, greeting cards, announcements - Nanhi Kali - DM Wedding Invite

Ambient

No. of Golds in this category: 2

1. Kinetic India - Cat 16e: Transit Media Usage - WORK IN INDIA - MUKHOTA - Life Saving Mask

2. Taproot Dentsu - Cat 16d: Experiential advertising - Airtel - Lifesaving Wallpapers

Integrated

No. of Golds in this category: 2

1. JWT India - Cat 11e: Business and Home Services - NestAway - Homes That Don't Discriminate

2. Star India - Cat 14e: Corporate - Star Plus - Nayi Soch- Cricket

Out of Home

No. of Golds in this category: 4

1. Medulla Communications - Cat 3d: Toiletries, Cosmetics and Healthcare - Zentel - Worm Colony

2. JWT India - Cat 6d: Automotive Vehicles and Accessories - Apollo Tyres - Inflated Tyres - Date

3. The Social Street - Cat 15d: Public Service, Appeals and Charity - Wildlife Conservation Trust - Paint Brush - Squirrel

4. The Social Street - Cat 15d: Public Service, Appeals and Charity - Aarti for Girls - Evidence Bag 1

Gender Sensitive

No. of Golds in this category: 1

1. Star India - Star Plus - Nayi Soch - Cricket

Young Abby

No. of Golds in this category: 1

1. FCB Interface - Mumbai - Drop Dead Foundation - Ads that actually saved water

Click here to view the day 3 results.

Click here to view Special Abby awards.

Click here to view agency wise overall tally.