Goafest 2017: Media and Publishers Abby announced

In the Media Abby category, Mindshare won 2 Golds. In the Publishers Abby category, Jagran Prakashan and Bhaskar Group won 2 Golds each.

A look at this year's Media Abby winners. Mindshare won two Gold Abbies. First, in the Best use of Branded Content (includes online and offline media) category for Dove (Dove reframes the beauty debate in India), and for Star Plus (Nayi Soch) in the Best use of an Integrated Campaign category.

Lodestar UM, Milestone Brandcom, Maxus, The Social Street, MediaCom Communications, Shemaroo Entertainment, ibs and Dentsu Webchutney won a Gold each.

Lodestar UM won a Gold Abby in the Best use of Outdoor category for
Doorstep School (The world's first streets named after street kids)
. Milestone Brandcom won a Gold in Best use of Experiential for work including large events for Dabur (Dabur Lajja Kavach). Maxus won a Gold in Best use of Radio for Sonata ACT (When courage prevailed from 8PM to 8 AM). The Social Street won a Gold in Best use of Sponsorship for Good Day (Stars in their Eyes). MediaCom Communications won a Gold in Best use of Branded Content (includes online and offline media) for
Ariel (Ariel Dads Share the Load - Men for laundry!)
.

Shemaroo Entertainment won a Gold Abby in the Digital Media - Social Media category for Shemaroo Ent. (FilmiGaane Antakshari). ibs too won a Gold in the Digital Media - Social Media category for Bajaj Electricals Limited (Superfans - using social to drive loyalty) and Dentsu Webchutney won a Gold in Best use of Digital Media - Digital Display Advertising for Jaslok Hospital and Research Centre
(The Dyslexic Captcha)
.

This year 94 media agencies participated in the Abbies and the total number of entries received were 1128 which were judged by 112 jury members.

In all, 53 Media Abby Awards were awarded this year. Of these, 10 are Gold, 26 are Silver, and 17 are Bronze.

In the Publishers Abby, Dainik Bhasker Group and Jagran Prakashan won 2 Golds each. Mathrubhumi Printing & Publishing, Chitralekha Group and R K Swamy BBDO won a Gold each.

For Dainik Bhaskar Group, the first of its Golds came for its campaign Dainik Bhaskar, Zidd Karo Duniya Badlo in the Best marketing of a printed newspaper / edition category. The second Gold was for the same campaign in the Best use of mobile / digital by a newspaper category.

For Jagran Prakashan, the first of its Golds came for Dainik Jagran's campaign, 'A newspaper galvanizes communities to revive 4000+ lakes' in the Best promotion of a CSR / Cause Related Marketing initiative in traditional or online space category. The second Gold was for Dainik Jagran's campaign, 'Crowdsourcing Imagination to Create the newspaper of the Future by the Future' in Best brand innovation in newspapers printed or online category.

Mathrubhumi Printing & Publishing, won a Gold award for Mathrubhumi Yatra's campaign, 'Yatra TVC' in the Best marketing of a printed magazine category. Chitralekha Group won a Gold award for its 'POLLUTION CHOKES!!!' campaign in the category of The most creative cover design for a printed magazine and R K Swamy BBDO won a Gold award for HT Media's campaign, 'HT Kala Ghoda Arts Festival' in the Best Publishing Brand Activation category.

In total, 21 Publishers Abby Awards were awarded this year. Of these, seven are Gold, eight are Silver, and 6 are Bronze.

Click here to see Media Abby results.

Click here to see Publishers Abby results.