Siddhant Lahiri is Head - Strategic Planning, Rediffusion Y&R, Mumbai

He will report to chief strategy officer - Navonil Chatterjee.

Rediffusion Y&R has appointed Siddhant Lahiri as head - strategic planning, Mumbai. According to the press release shared by the agency, Lahiri will be based in Mumbai and report to chief strategy officer - Navonil Chatterjee.

Speaking about his new role, Lahiri says, "Rediffusion Y&R is writing a new story for itself - and I'm honoured to have the opportunity to contribute a chapter... This also gives me an exciting opportunity to lead the team here, and I look forward to creating many compelling brand narratives with them."

Having spent almost half a decade in JWT and working across their Mumbai and Delhi offices, Lahiri comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. His experience spreads across categories such as FMCG, food, beverages, personal care, OTC products and automobiles.

Commenting on the appointment, Dhunji S Wadia, president, Rediffusion Y&R, says, "We are delighted to have (Siddhant) Lahiri with us. We want to work with the best and he is a great addition to our team. Looking forward to many more winning stories together in the near future."

Lahiri is the man behind the formulation of various communication strategies for a plethora of well-known brands from the houses of Pepsi, Unilever, Godrej, Hershey's, Roche Diagnostics, Parag Foods, Hero Motocorp, and Paras Pharmaceuticals.