L&K Saatchi & Saatchi to handle creative duties for French fashion brand Celio

The account which was won following a multi-agency pitch, will be handled by the agency's Mumbai office.

Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Celio, the French fashion brand for men.

The account which was won following a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.

Celio is a French menswear brand with 1,000 stores across 60 countries. It carries the an international range in India of casual wear, denim wear and smart work wear through its exclusive 35 standalone stores, 137 shop-in-shops in department stores, 19 shop-in-shops in MBO’s and an online presence through distribution.

Commenting on the win, Anil S Nair - CEO and managing partner, Law & Kenneth Saatchi & Saatchi India says, “Coming out victorious from one of the toughest selection process we had to undergo in the recent times makes this win special for us. We will work very closely with the Celio India team to achieve all the KPIs set for the business in the short term as well as the long term.”

Satyen P. Momaya - CEO, Celio Future Fashion adds, "We are delighted to appoint Law & Kenneth Saatchi and Saatchi as our creative agency. The team understands our business and will be working closely with us to develop an impactful communication strategy for India. We are confident that the strategy will enable us to grow in this dynamic and highly competitive segment.”

Law & Kenneth Saatchi & Saatchi operates in four cities, namely, Mumbai, Delhi, Kolkata and Chennai with a strength of over 450 employees. Other than mainline advertising, it has specialised service units such as Digital Law & Kenneth Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi and Saatchi X. These units specialise in an array of marketing communication services from digital and social media to retail marketing, promotions and activation. The agency boasts a repertoire of clients across product categories such as ITC, P & G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, Idea Cellular, Kent, Exide Life Insurance, Tuborg, Novartis HSBC, Total Oil India, Thomas Cook, and Siemens Home Appliances.