FCB Ulka's Sharad Mathur joins Hakuhodo Percept

As senior vice president, client servicing, he will be leading the Maruti Suzuki relationship.

Hakuhodo Percept has announced the appointment of Sharad Mathur as senior vice president, client servicing. He moves from FCB Ulka. Based in Delhi, Mathur will be leading the Maruti Suzuki relationship.

Announcing the appointment Elvis Sequeira, chief operating officer, Hakuhodo India, says, " At Hakuhodo, we are constantly reshaping ourselves as an organisation to create more value for our clients and Sharad brings the next level of capability and talent that we're always on the hunt for."

Mathur, a post-graduate from MICA, comes with two decades of experience across advertising and IT-ITES. Having started his career with Mudra communications, he also worked with Infosys and FCB Ulka. Over the years, he has worked on categories including automobiles, FMCG, durables, e-commerce, and corporate entities.

His brand portfolio includes Rasna, Everyuth, Whirlpool, Dish TV, Zee News, NatureFresh, Hero MotoCorp, HCL, GPI, Wendy's and more. Some of the campaigns that Mathur has been part of are Hero Pleasure 'Why should boys have all the fun', Hero Maestro 'Such a boy thing', HCL Repositioning with 'We touch Lives' and the launch of Wendy's in India.

Speaking on his joining Hakuhodo, Mathur, comments, "Hakuhodo has been doing some exciting work on Maruti Suzuki. When the opportunity came to be part of this association that was started by Hakuhodo launching Nexa, I just couldn't miss it. At Hakuhodo we are redefining the agency client relationship to be more than just a creative service provider and I am really excited to be a part of this journey that is pioneering the Integrated Marketing approach."

Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group. It has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas.

Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.