Famous Innovations bags creative duties for Livpure

The mandate includes complete communication strategy and creative, and will be managed by the agency's Mumbai office.

Livpure has awarded its creative mandate to Famous Innovations. According to the press release shared by the agency, the mandate includes complete communication strategy and creative, and will be managed by the Famous Innovations's Mumbai office.

Commenting on the win, Raj Kamble, founder and chief creative officer, Famous Innovations, says, "We are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Sachin Tendulkar as our brand ambassador, we have many a interventions in the pipeline that will be simple, honest and effective."

Sushil Matey, director - marketing, Livpure, adds, "Water is a very sensitive space, one that is deeply seeped in trust. For any other appliance, consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famous' approach was very refreshing and innovative which we believe will help us break the category clutter and approach our TG, effectively."