BBH India hires Piyush Aggarwal as Lead Digital Strategy

Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India's clients.

In a recent announcement, BBH India has appointed Piyush Aggarwal as lead digital strategy. He will be reporting to Sanjay Sharma, managing partner and head of strategy, BBH India.

In this role, Aggarwal will be responsible for integrating data-driven, innovative and proprietary digital solutions across a spectrum of BBH India's clients.

Commenting on Aggarwal's appointment, Sharma, says in a press release, "Piyush joins us at an important growth phase in our journey. He has great experience in leading multiple facets of digital marketing and a rare knack for using data to deliver innovative, ROI driven digital solutions. His understanding of consumers, experience in working with different technologies as well as enthusiasm will be great assets for the agency. His addition will further strengthen our digital core. I am excited to have him on board. "

Aggarwal brings with him 12+ years of experience in digital marketing. Prior to BBH, held the position of digital media director (India) at SapientRazorfish working across key clients including Maruti Suzuki, Tourism New Zealand, Tirun Travel Marketing, Sanctum Wealth Management etc. He also spearheaded the Digital Consulting practice for clients like Aditya Birla Academy and Asian Paints.

From leading digital account teams to managing SMB marketing operations at Microsoft India, and setting up client operations & data analytics teams in India for a programmatic ad-tech company called Chocolate (by Vdopia), Piyush has worked across multiple aspects of digital business solutions. He has worked with agencies like Havas and Quasar as well, where he led performance marketing strategies for brands like Airtel, Air France, Visa, Max Life Insurance, Reckitt Benckiser etc.

Commenting on joining the agency, Aggarwal, says in a press release, "Big data and data driven digital thinking have climbed to the top of brand's agenda across all corporates. I am excited to join BBH's young and nimble flock. My role as digital strategist would be to put digital at the heart of their existing creative and strategic thinking and create omnichannel brand experiences and customer engagements for all their clients".