Corvi LED appoints MEC India as its media agency

The account was won post a multi-agency pitch.

In a recent announcement, MEC India, a media agency from the stable of GroupM, has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. The account was won post a multi-agency pitch.

The agency will manage all the traditional and digital media duties and the account will be handled by the Mumbai team.

Commenting on the win, Mukti Kumaran, general manager - West, MEC India, says in a press release, "The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient."

Vimal Soni, founder and director, Corvi LED Light, says in a press release, "We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC."