Pops' HyperCollective collaborates with 21 firms including Ormax, PING, Windchimes

HyperCollective will work towards creating original branded content, social campaigns and experiential content. Nestlé is one of Pops' clients.

KV Sridhar aka Pops has officially launched his new venture HyperCollective and would be heading it as founder and chief creative officer. HyperCollective is positioned as a technology company that binds the creative and strategy aspects of brand communication, by pooling in inputs from data science, analytics and tech experts, to hatch new-age advertising and marketing solutions for clients.

Based in Mumbai, a strategic team at HyperCollective, helmed by Pops, will team up with its collaborators to offer services to brands, institutions, and government organisations. As of today, HyperCollective has 21 collaborators on board namely, Ormax (including Ormax Money and Ormax Rhodium), Sharpener, Wolfzhowl Strategic Instigations, PING Digital Broadcast, Umbrella Design, Supari Studios, Meraki VR Studio, NetBramha Studios, Fanatics, Simple Creative Inc, Experience Commerce, Windchimes Communications, Made by Fire, Candid Marketing, Moonraft Innovation Labs, Phoenix TalentX Branding, 17Seven, Tookitaki and triggerbridge.

Additionally, it has support of brand gurus, independent marketing consultants, media buying agency, PR agency, and celebrated film makers. Over the coming months, it aims to further strengthen the collective by onboarding collaborators offering niche, disruptive services.

Together, HyperCollective (along with its collaborators PING Digital Broadcast Network and WindChimes Communications) and Nestlé India's brand team have started working on some original branded content, social campaigns and experiential content.

Sharing his vision, Pops, says in a press release, "The need of the hour is cocreation, collaboration with swiftness and agility. There is no single agency that excels in all four areas of content, communication, technology, and strategy. Through HyperCollective we have got on board some of the sharpest minds in these areas who have been pushing the envelope through their work. Our clients will have full access to all our collaborators at all times. As required, collaborators can be on-boarded in short span of time. Furthermore, we can add newer competencies in a blink of an eye. Collectively, we will orchestrate brand story seamlessly across platforms to cater to today's always on world."

HyperCollective has been in 'stealth mode' for the past several months, working for global brands and a handful of large Indian companies. Acting up on Nestlé India's vision, it has helped set-up Live Content Studio in Nestlé's office in Gurugram. It took HyperCollective four weeks to set up the model for Nestlé.