DDB Mudra Group keen to work with start-ups, SMEs

To this end, DDB Mudra West has launched an arm called 'Karma'.

With the growing number of start-ups and SMEs in the country, Indian business has been witnessing a consistent, growing need for agency formats which provide lesser hierarchy and faster solutions. Addressing this need, DDB Mudra West recently launched 'Karma'. Headquartered in Mumbai, Karma has been established as a creative business catalyst with an agenda to partner those clients who are making small beginnings but nurturing larger ambitions.

With existing operations in Mumbai and Ahmedabad, the agency is in consistent expansion mode. Unlike many small-sized agencies, Karma provides clients with the expertise of a full service, large agency. The clients are facilitated with a customised solution which captures varied facets of marketing and advertising under a single umbrella. As Karma follows a zero hierarchy structure and has a young, empowered and talented team who is entrepreneurial by mindset, the turn-around time for solutions is faster and smoother.

The agency's backbone comprises of Sanjay Panday on the business front and his creative partner Vinayak Nayak. Together, they are front-ending Karma's efforts towards a journey of unique and differentiated proposition. Panday is supported by Ronak Shah, his business partner in Ahmedabad and Makarand Gholba, his business partner in Mumbai.

In the first few months of its inception, Karma has already gained quite a few prestigious clients such as Brand Factory, SOTC and Shree Plan Your Journey in Mumbai, and Arvind Infrastructure, Chartered Speed and Electrotherm in Ahmedabad. The Karma team's recent past campaigns include SOTC's 'Summer 2017', Brand Factory's Free Shopping Weekend and Denim Fest which created retail history.

Rajiv Sabnis, executive director, DDB Mudra Group, says in a press release, "Karma has been conceived to tap into the start-up story of India. Many young entrepreneurs, who have big ambitions but are making small beginnings, need a creative partner who can be a catalyst in their business success. Since Karma itself is a start-up, it understands the challenges and opportunities that businesses which are starting up need to overcome, to succeed and grow."

Panday, says in a press release, "Karma is a tribute to our roots. It aims at creating a disruption in the market place with its new model and is bound to kill silos with its fresh ideas."