Red Chillies Entertainment appoints WWO as its digital agency

The account was won post a multi-agency pitch.

In a recent announcement, Red Chillies Entertainments, owned by Bollywood star Shahrukh Khan, has appointed World Wide Open (WWO) as its digital agency. The account was won post a multi-agency pitch.

Arun Mehra, chief executive officer, WWO, says in a press release, "Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with the India's leading production house who are known to churn out back-to-cack blockbusters, is in itself is an immense learning opportunity. The year 2017 is going to be an exciting one for us and with expertise from experienced professionals in the business like Saahil Krishnani and Nikita Khandelwal at the forefront, we are certain to deliver clutter breaking ideas with progressive communication."

With a considerable amount of years of experience in digital marketing for films and celebrities, both Saahil and Nikita have successfully managed online reputation management (ORM) for some of the most influential personalities and have been an integral part of some of the biggest and most well-executed film campaigns.

Commenting on handing over the digital marketing duties to the agency, Binda Dey, head of marketing, Red Chillies Entertainment, says in a press release, "We are glad to have WWO on board to handle the digital duties. We wanted a young and an innovative agency with a fresh perspective to take over and WWO seems just right. We look forward to working with them and creating clutter breaking campaigns."