ABBY 2017 unveils new campaign #MadeOfAbby

Abby Awards 2017 will be held at Goafest 2017 on April 6, 7 and 8.

Abby 2017 has unveiled its new 2017 campaign, #MadeOfAbby celebrating all iconic brands and campaigns that have been impacted by the Abbies and therefore can be called '#MadeOfAbby'.

Conceptualised and created by Scarecrow, and mentored by Raj Nayak, Ramesh Narayan and Team, the 3D rendering of the images has been done by Cocktail Art Co. The campaign showcases the Abby metals won by leading creative agencies over a period of 22 years starting from 1994 to 2016 which includes DDB Mudra - 207 metals, McCann 113 metals, Taproot - 67metals, Contract - 183 metals and JWT - 290 metals.

Speaking about the campaign, Ramesh Narayan, chairman, awards governing council, Abby Awards, 2017 says, "Our creative stars, great creative agencies, clients and even the legendary creative brands of our industry, all have a little bit of Abby in them. It is this emotion that we have endeavoured to tap into. We are sure that this inspiring and emotive campaign will generate a sense of pride and belonging among the entire fraternity towards the Abbies."

Manish Bhatt, founder director, Scarecrow Communications and member - managing committee, The Advertising Club, adds, "Showcasing the glory of Abby, last year we articulated our differentiation of Indian-ness which insightfully synced with the sentiment of our country. Moving towards the next echelon, we have leveraged Abby's various other peculiarities over and above the Indian-ness of the awards."

"Abbies have played a central and inspiring role in the personal and professional journey of all advertising professionals. The awards have been the single most decisive platform showcasing the strength and value of Indian advertising industry to the world. With this moving campaign we have set out to take down memory lane every individual and brand that has been touched by the Abbies," says Raj Nayak, president, The Advertising Club.

Abby Awards 2017 will be held at Goafest 2017 on April 6, 7 and 8.

Founded in 1954, The Ad Club is an industry body that provides a dynamic platform for professionals from the advertising, marketing, media, research and communication fraternity to gain from each other's experience. The mission of the club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising. The club also organises industry events such as Ad Club Awards, The ABBYs, EFFIEs, EMVIEs and Young Achievers. The advertising club along with the AAAI jointly conducts the biggest advertising festival in the country called the Goa Fest.

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed in 1945, to promote their interests. The Association promotes professionalism through its founding principles which uphold sound business practices between advertisers and advertising agencies and the various media. The AAAI today is representative of a large number of small, medium and large-sized agencies as its members who together account for almost 80 per cent of the advertising business placed in the country. It is thus recognised as the apex body of and the spokesperson for the advertising industry at all forums - advertisers and media owners and their associations and Government.