DDB's Venkatagiri Rao joins VML as creative head - India

He will report to Tripti Lochan, CEO, VML Southeast and India.

Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as creative head - India.

Based in Mumbai, he will report to Tripti Lochan, CEO, VML Southeast and India.

Rao brings with him over 16 years of industry experience across agencies. He was most recently with DDB Mudra Group, Mumbai as executive creative director for a period of five years. There he handled notable companies and brands including Emirates, Volkswagen, Economic Times, Femina, Kalpataru Developers, Lonely Planet, Top Gear and Arshiya Logistics.

Prior to DDB Mudra, Rao has also worked with Ogilvy, Ambience Publicis, Alok Nanda & Company and Fisheye Creative Solutions.

Commenting on his appointment, Tripti Lochan says, "With the digital marketing landscape evolving rapidly over the years, we remain firmly committed to pushing the boundaries of technology and expanding our creative offering to serve brands with brilliant ideas. We are delighted to have Venkat on board, and are confident that his passion for innovation will drive the change brands need, and take our creative offerings a notch higher."

"As VML continues to gain momentum in Southeast Asia and India, I am honoured to be given the opportunity to be part of an agency that is strongly invested in creating awe-inspiring customer experiences that drive proven business impact. I am definitely looking forward to working closely with the India team to push new creative boundaries," adds Rao.

VML is a global marketing agency that delivers ideas and solutions for brands such as Castrol, Kellogg's, ICICI Bank, Mahindra & Mahindra, INSEAD, Ford, Changi Airport and Mattel. Founded in 1992 and globally headquartered in Kansas City, Mo., VML has more than 2,300 employees with principal offices in 26 locations across six continents. Regionally headquartered in Singapore, VML has offices in Jakarta, Mumbai and New Delhi. In 2001, VML joined the world's largest communications services group WPP.