Ketan Desai is now president, North at Grey Group India

Prior to this, he was chief operating officer, Grey Bangladesh.

Grey Group India has announced the appointment of Ketan Desai as president, North. Desai has been in the marketing services businesses for close to two decades. He has worked with Grey in Mumbai, Kolkata, New Delhi, Colombo and Bangladesh. Until recently, he was chief operating officer at Grey Bangladesh.

Desai will be based in Delhi, and will work closely with Sunil Lulla, chairman and managing director, Grey Group India.

Speaking on the development, Lulla, says, "Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey's clients."

"I am delighted to lead the charge for steering Grey's market place reputation and success, in the North of India. It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey's famously effective way," adds Desai.

Desai brings with him experience from across geographies in India, and across domains including advertising, activation and shopper. He has worked with clients such as ITC, P&G, Marico, Audi, Revlon, Hindustan Times, CRY, and Suzlon.

Grey Group is a global communications company. Its parent company is WPP (NASDAQ:WPPGY). The agency's client roster includes names such as Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Dell, Adobe, and Mondelez. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon and Mumbai in India.